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Empty: everyone.", "items": { "type": "string", "enum": [ "female", "male", "unspecified" ], "enumTitles": [ "Female", "Male", "Unspecified" ] }, "default": [] }, "includeKeywords": { "title": "Only trends containing", "type": "array", "description": "Keep only trends that contain one of these words (pumpkin → pumpkin bread, pumpkin carving ideas…).", "default": [], "items": { "type": "string" } }, "excludeKeywords": { "title": "Leave out trends containing", "type": "array", "description": "Drop trends that contain any of these words.", "default": [], "items": { "type": "string" } }, "trendsEndDate": { "title": "Lists as of a past day", "type": "string", "description": "See the lists as they were on an earlier day, up to about 12 months back (2025-12-22 gives last Christmas). 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