China Brand Report by Data Gleaner

Tesla on Chinese social media

Report generated October 09, 2026 · last 3 days · keywords: 特斯拉

What this is. A snapshot of the newest public posts we could collect for the last 3 days, so the numbers describe the windows stated below, not necessarily the whole period (Weibo search is newest-first and capped, at most about 1,000 posts per keyword). Counts are of posts we collected, not of every post on the platform. Search also returns items that do not discuss the topic, so we dropped 59 of 500 Weibo posts and 0 of 50 Bilibili videos as off-topic before any count below. Sentiment is a keyword-based estimate. English text is machine-translated and not verbatim.

Summary

We collected 441 Weibo posts about Tesla covering 14 hours (31 per hour) and 50 Bilibili videos with 23,194 views so far. By keyword estimate Weibo leans negative: 6% positive, 17% negative, 77% neutral or no clear cue. By keyword estimate Bilibili leans negative: 4% positive, 6% negative, 90% neutral or no clear cue. The most-engaged Weibo post drew 333 likes, comments and reposts. The most-viewed Bilibili video has 1,807 views.

441Weibo posts collected, Oct 08, 10:34 to Oct 09, 00:51 Beijing time (about 31 per hour)
50Bilibili videos collected, Oct 08, 17:19 to Oct 09, 00:19
23,194Total views on those videos so far
3,381Likes, comments and reposts on 330 distinct Weibo posts

111 of the 441 Weibo posts were exact copies of another post's text (reposted campaigns or spam) and are counted once in rankings, themes and sentiment.

Volume over time

Weibo posts per hour (Beijing time, peak 64)

Oct 08 10:00: 15Oct 08 11:00: 49Oct 08 12:00: 45Oct 08 13:00: 31Oct 08 14:00: 64Oct 08 15:00: 38Oct 08 16:00: 37Oct 08 17:00: 0Oct 08 18:00: 0Oct 08 19:00: 0Oct 08 20:00: 1Oct 08 21:00: 44Oct 08 22:00: 43Oct 08 23:00: 46Oct 09 00:00: 28Oct 08 10:00Oct 09 00:00

Bilibili videos per hour (Beijing time, peak 12)

Oct 08 17:00: 12Oct 08 18:00: 7Oct 08 19:00: 10Oct 08 20:00: 4Oct 08 21:00: 3Oct 08 22:00: 4Oct 08 23:00: 6Oct 09 00:00: 4Oct 08 17:00Oct 09 00:00

Top Weibo posts by engagement

1

Another close look at #TeslaRobot# in the country! It’s so dreamy, I hope Lao Yang and I can have it as soon as possible [Cover your mouth and cry] [Cover your mouth and cry]

又一次在国内近距离看#特斯拉机器人#!太梦幻了,希望老杨我能早日拥有[捂嘴哭][捂嘴哭]

242 likes · 39 comments · 52 reposts · 老杨不张扬 (verified) · Oct 08, 13:31 Beijing time

neutral Original post

2

Is the Tesla single pedal easy to use?

特斯拉单踏板好用吗

118 likes · 80 comments · 0 reposts · 米芋说 (verified) · Oct 08, 16:27 Beijing time

positive Original post

3

Tesla recently held an event in Europe. Musk and fans said that delay in approving FSD would kill people. Scientists responded directly: There is no evidence to support this statement. This is quite interesting. On one side are the technology optimists and on the other are the cautious regulators. I have used Tesla's assisted driving in China. It can indeed reduce fatigue on the highway, but when encountering ramps and traffic jams, you still have to be ready to take over at any time. Road conditions in Europe are simpler than in China, but regulations are stricter. Tesla wants to rely on public opinion to exert pressure, which may be effective in the short term, but in the long term, data will still have to speak for itself.

特斯拉最近在欧洲搞了个活动,马斯克和粉丝们说FSD迟迟不批会害死人。科学家直接回怼:没证据支持这个说法。这事挺有意思,一边是技术乐观派,一边是谨慎监管派。 我在国内用过特斯拉的辅助驾驶,高速上确实能减轻疲劳,但遇到匝道和加塞,还是得随时准备接管。欧洲路况比国内简单,但法规更严。特斯拉想靠舆论施压,短期内可能有效,长期看还是得拿数据说话。

44 likes · 40 comments · 38 reposts · 一楠车机 (verified) · Oct 08, 21:48 Beijing time

neutral Original post

4

To this day, the taillights of Tesla Model Y are still the most eye-catching in three years. I have to accept it. Why do domestic products only know about penetrating lights and penetrating lights? They don’t know that penetrating lights can also play tricks. [anger]

时至今日,特斯拉 Model Y 的尾灯依然是三年内最让人眼前一亮的。 不得不服。 特么国产只知道贯穿灯贯穿灯,不知道贯穿也能玩出花啊。[怒]

57 likes · 43 comments · 4 reposts · 清风半袖 (verified) · Oct 08, 12:11 Beijing time

neutral Original post

5

Now even walking is semi-automated, not as independent as Tesla

现在连走路都特么是半自动化了没特斯拉独立

93 likes · 2 comments · 7 reposts · oksoting · Oct 08, 12:23 Beijing time

neutral Original post

Top Bilibili videos by views

1

It’s not that Tesla has become weaker, it’s that its friends have made too much progress and become stronger!

不是特斯拉变弱,是友商进步太大变强了!

1,807 views · 70 likes · 31 comments · 6 favorites · 凯文龙说车 · Oct 08, 19:46 Beijing time

neutral Original post

2

【VLOG】Tesla self-driving in Daxinganling|DAY2 Hubei-Jinan I encountered pile rushers on the National Day Expressway!

【VLOG】特斯拉自驾大兴安岭|DAY2 湖北-济南 国庆高速抢桩被我遇见了!

1,359 views · 82 likes · 25 comments · 19 favorites · 文景川 · Oct 08, 22:16 Beijing time

neutral Original post

3

AI short drama "First experience of joining Tesla!" 》

AI短剧《入职特斯拉初体验!》

1,156 views · 62 likes · 30 comments · 11 favorites · 极客小冷 · Oct 08, 22:24 Beijing time

neutral Original post

4

After Tesla updates the latest ota, be sure to reset the security settings!

特斯拉更新完最新 ota 后,一定要重新设置下安全设置!

1,027 views · 13 likes · 1 comments · 13 favorites · 特小白_ · Oct 08, 20:07 Beijing time

neutral Original post

5

Tesla brake test! Not luxurious enough

特斯拉刹车测试!还不够豪华

777 views · 24 likes · 3 comments · 1 favorites · 特小白_ · Oct 08, 20:16 Beijing time

neutral Original post

Sentiment

Weibo (330 distinct posts)

positive 6% (20) neutral 77% (254) negative 17% (56)

Bilibili (50 videos, from title and description)

positive 4% (2) neutral 90% (45) negative 6% (3)

Posts with no positive or negative keyword count as neutral, which is most of them. Read this as direction, not a measurement.

Recurring themes

Weibo hashtags

HashtagPosts
Zunjie reports that the brake pedal is broken
尊界通报刹车踏板断裂
9
Zunjie V800 brake pedal bracket broken
尊界V800刹车踏板支架断裂
5
Golden Autumn October Happy Knowledge PK
金秋十月欢乐知识PK
4
Quiz Challenge
答题挑战赛
3
Tesla modely
特斯拉modely
3
New energy vehicles
新能源汽车
3
Tesla research report
特斯拉研报
3
Mercedes Benz
奔驰
2

Bilibili tags

TagVideos
car
汽车
15
New energy vehicles
新能源汽车
8
electric car
电动汽车
6
brake
刹车
5
Musk
马斯克
5
new energy
新能源
4
life record
生活记录
4
record
记录
4

Notable accounts

Weibo, by engagement in this window

AccountPostsEngagement
老杨不张扬 verified1333
米芋说 verified1198
一楠车机 verified1122
清风半袖 verified1104
oksoting1102
柠檬不酸only verified1100

Bilibili, by views in this window

ChannelVideosViews
凯文龙说车11,807
特小白_21,804
文景川11,359
极客小冷11,156
老D顺风车vlog1577
非常规能源电台1537

Raw data

Every relevant post and video with link, time, author, original Chinese text, and engagement numbers.

Download CSV (491 rows)