Machine-readable summary
{
"schemaVersion": "1.0",
"monitorId": "offline-demo",
"scanId": "offline-demo-followup",
"baselineCreated": false,
"dryRun": true,
"adsObserved": 3,
"changesDetected": 3,
"changesByType": {
"CHANGED": 2,
"NEW": 1
},
"platformHealth": [
{
"platform": "GOOGLE",
"targetId": "northstar-demo",
"health": "FULL",
"complete": true,
"truncated": false,
"items": 1,
"warnings": [],
"errors": []
},
{
"platform": "META",
"targetId": "northstar-demo",
"health": "FULL",
"complete": true,
"truncated": false,
"items": 2,
"warnings": [],
"errors": []
}
],
"limitations": [
"Coverage is limited to records visible in each configured public source.",
"Persistence and longevity are observational signals, not proof of performance.",
"Spend, clicks, conversions, and ROAS are not inferred."
],
"demo": {
"synthetic": true,
"networkRequests": 0,
"sourceActorRuns": 0,
"billingEvents": 0,
"stage": "followup"
},
"crossChannelInsights": [
{
"type": "CROSS_CHANNEL_CREATIVE_OBSERVED",
"targetId": "northstar-demo",
"targetName": "Northstar Demo",
"familyFingerprint": "d936557f77c4544bb50cacfd96de813e44bfa0d199f24ca6fac8ceef54c62a92",
"basis": "EXACT_NORMALIZED_COPY_AND_DESTINATION",
"platforms": [
"GOOGLE",
"META"
],
"newPlatforms": [],
"before": {
"platforms": []
},
"after": {
"platforms": [
"GOOGLE",
"META"
]
},
"message": "Northstar Demo: matching creative evidence observed across GOOGLE, META.",
"evidence": [
{
"observationPhase": "CURRENT",
"platform": "GOOGLE",
"adKey": "demo-google-1",
"headline": "Autumn essentials",
"sourceUrl": "https://adstransparency.google.com/advertiser/AR-DEMO-101/creative/demo-google-1",
"landingUrl": "https://northstar.example/autumn",
"observedAt": "2026-10-08T09:00:00+00:00",
"firstSeenAt": "2026-10-01T09:00:00+00:00",
"lastSeenAt": "2026-10-08T09:00:00+00:00"
},
{
"observationPhase": "CURRENT",
"platform": "META",
"adKey": "demo-meta-1",
"headline": "Autumn essentials",
"sourceUrl": "https://www.facebook.com/ads/library/?id=demo-meta-1",
"landingUrl": "https://northstar.example/autumn",
"observedAt": "2026-10-08T09:00:00+00:00",
"firstSeenAt": "2026-10-01T09:00:00+00:00",
"lastSeenAt": "2026-10-08T09:00:00+00:00"
}
],
"limitations": [
"First observation is not a verified campaign launch date.",
"Matching evidence does not establish shared spend or performance."
]
},
{
"type": "OBSERVED_DISCOUNT_CHANGED",
"targetId": "northstar-demo",
"targetName": "Northstar Demo",
"platforms": [
"GOOGLE"
],
"adKey": "demo-google-1",
"basis": "SAME_TARGET_PLATFORM_AD_ID_AND_OBSERVED_DISCOUNT_TEXT",
"before": {
"discountValues": [
"20%"
],
"observedAt": "2026-10-01T09:00:00+00:00"
},
"after": {
"discountValues": [
"30%"
],
"observedAt": "2026-10-08T09:00:00+00:00"
},
"message": "Northstar Demo: advertised discount values in ad copy changed from 20% to 30% on GOOGLE, compared with the last stored observation.",
"evidence": [
{
"evidenceSource": "AD_COPY",
"sourceUrl": "https://adstransparency.google.com/advertiser/AR-DEMO-101/creative/demo-google-1",
"landingUrl": "https://northstar.example/autumn",
"previousOffers": [
{
"type": "percentage_discount",
"values": [
"20%"
],
"confidence": 0.95,
"evidence": "save 20% on autumn essentials. limited time.",
"evidenceSource": "AD_COPY",
"sourceField": "body",
"evidenceFragments": [
{
"value": "20%",
"evidence": "save 20% on autumn essentials. limited time.",
"evidenceSource": "AD_COPY",
"sourceField": "body"
}
],
"basis": "OBSERVED_TEXT"
}
],
"currentOffers": [
{
"type": "percentage_discount",
"values": [
"30%"
],
"confidence": 0.95,
"evidence": "save 30% on autumn essentials. limited time.",
"evidenceSource": "AD_COPY",
"sourceField": "body",
"evidenceFragments": [
{
"value": "30%",
"evidence": "save 30% on autumn essentials. limited time.",
"evidenceSource": "AD_COPY",
"sourceField": "body"
}
],
"basis": "OBSERVED_TEXT"
}
]
}
],
"limitations": [
"Observed advertising copy is not a verified checkout price."
]
},
{
"type": "OBSERVED_DISCOUNT_CHANGED",
"targetId": "northstar-demo",
"targetName": "Northstar Demo",
"platforms": [
"META"
],
"adKey": "demo-meta-1",
"basis": "SAME_TARGET_PLATFORM_AD_ID_AND_OBSERVED_DISCOUNT_TEXT",
"before": {
"discountValues": [
"20%"
],
"observedAt": "2026-10-01T09:00:00+00:00"
},
"after": {
"discountValues": [
"30%"
],
"observedAt": "2026-10-08T09:00:00+00:00"
},
"message": "Northstar Demo: advertised discount values in ad copy changed from 20% to 30% on META, compared with the last stored observation.",
"evidence": [
{
"evidenceSource": "AD_COPY",
"sourceUrl": "https://www.facebook.com/ads/library/?id=demo-meta-1",
"landingUrl": "https://northstar.example/autumn",
"previousOffers": [
{
"type": "percentage_discount",
"values": [
"20%"
],
"confidence": 0.95,
"evidence": "save 20% on autumn essentials. limited time.",
"evidenceSource": "AD_COPY",
"sourceField": "body",
"evidenceFragments": [
{
"value": "20%",
"evidence": "save 20% on autumn essentials. limited time.",
"evidenceSource": "AD_COPY",
"sourceField": "body"
}
],
"basis": "OBSERVED_TEXT"
}
],
"currentOffers": [
{
"type": "percentage_discount",
"values": [
"30%"
],
"confidence": 0.95,
"evidence": "save 30% on autumn essentials. limited time.",
"evidenceSource": "AD_COPY",
"sourceField": "body",
"evidenceFragments": [
{
"value": "30%",
"evidence": "save 30% on autumn essentials. limited time.",
"evidenceSource": "AD_COPY",
"sourceField": "body"
}
],
"basis": "OBSERVED_TEXT"
}
]
}
],
"limitations": [
"Observed advertising copy is not a verified checkout price."
]
}
],
"agencyBrief": {
"title": "Agency monitoring brief",
"findings": [
{
"type": "CROSS_CHANNEL_CREATIVE_OBSERVED",
"targetId": "northstar-demo",
"message": "Northstar Demo: matching creative evidence observed across GOOGLE, META.",
"evidence": [
{
"observationPhase": "CURRENT",
"platform": "GOOGLE",
"adKey": "demo-google-1",
"headline": "Autumn essentials",
"sourceUrl": "https://adstransparency.google.com/advertiser/AR-DEMO-101/creative/demo-google-1",
"landingUrl": "https://northstar.example/autumn",
"observedAt": "2026-10-08T09:00:00+00:00",
"firstSeenAt": "2026-10-01T09:00:00+00:00",
"lastSeenAt": "2026-10-08T09:00:00+00:00"
},
{
"observationPhase": "CURRENT",
"platform": "META",
"adKey": "demo-meta-1",
"headline": "Autumn essentials",
"sourceUrl": "https://www.facebook.com/ads/library/?id=demo-meta-1",
"landingUrl": "https://northstar.example/autumn",
"observedAt": "2026-10-08T09:00:00+00:00",
"firstSeenAt": "2026-10-01T09:00:00+00:00",
"lastSeenAt": "2026-10-08T09:00:00+00:00"
}
]
},
{
"type": "OBSERVED_DISCOUNT_CHANGED",
"targetId": "northstar-demo",
"message": "Northstar Demo: advertised discount values in ad copy changed from 20% to 30% on GOOGLE, compared with the last stored observation.",
"evidence": [
{
"evidenceSource": "AD_COPY",
"sourceUrl": "https://adstransparency.google.com/advertiser/AR-DEMO-101/creative/demo-google-1",
"landingUrl": "https://northstar.example/autumn",
"previousOffers": [
{
"type": "percentage_discount",
"values": [
"20%"
],
"confidence": 0.95,
"evidence": "save 20% on autumn essentials. limited time.",
"evidenceSource": "AD_COPY",
"sourceField": "body",
"evidenceFragments": [
{
"value": "20%",
"evidence": "save 20% on autumn essentials. limited time.",
"evidenceSource": "AD_COPY",
"sourceField": "body"
}
],
"basis": "OBSERVED_TEXT"
}
],
"currentOffers": [
{
"type": "percentage_discount",
"values": [
"30%"
],
"confidence": 0.95,
"evidence": "save 30% on autumn essentials. limited time.",
"evidenceSource": "AD_COPY",
"sourceField": "body",
"evidenceFragments": [
{
"value": "30%",
"evidence": "save 30% on autumn essentials. limited time.",
"evidenceSource": "AD_COPY",
"sourceField": "body"
}
],
"basis": "OBSERVED_TEXT"
}
]
}
]
},
{
"type": "OBSERVED_DISCOUNT_CHANGED",
"targetId": "northstar-demo",
"message": "Northstar Demo: advertised discount values in ad copy changed from 20% to 30% on META, compared with the last stored observation.",
"evidence": [
{
"evidenceSource": "AD_COPY",
"sourceUrl": "https://www.facebook.com/ads/library/?id=demo-meta-1",
"landingUrl": "https://northstar.example/autumn",
"previousOffers": [
{
"type": "percentage_discount",
"values": [
"20%"
],
"confidence": 0.95,
"evidence": "save 20% on autumn essentials. limited time.",
"evidenceSource": "AD_COPY",
"sourceField": "body",
"evidenceFragments": [
{
"value": "20%",
"evidence": "save 20% on autumn essentials. limited time.",
"evidenceSource": "AD_COPY",
"sourceField": "body"
}
],
"basis": "OBSERVED_TEXT"
}
],
"currentOffers": [
{
"type": "percentage_discount",
"values": [
"30%"
],
"confidence": 0.95,
"evidence": "save 30% on autumn essentials. limited time.",
"evidenceSource": "AD_COPY",
"sourceField": "body",
"evidenceFragments": [
{
"value": "30%",
"evidence": "save 30% on autumn essentials. limited time.",
"evidenceSource": "AD_COPY",
"sourceField": "body"
}
],
"basis": "OBSERVED_TEXT"
}
]
}
]
}
],
"currentAdsShown": 3,
"limitations": [
"Findings describe the bounded observed sample and configured sources.",
"Missing sample entries are not evidence that an ad stopped running.",
"Spend, conversions, ROAS, targeting, and launch dates are not inferred."
]
},
"snapshotTruncated": false,
"currentAds": [
{
"targetId": "northstar-demo",
"targetName": "Northstar Demo",
"platform": "GOOGLE",
"adKey": "demo-google-1",
"headline": "Autumn essentials",
"body": "Save 30% on autumn essentials. Limited time.",
"landingUrl": "https://northstar.example/autumn",
"creativeUrls": [
"https://northstar.example/creative/autumn.jpg"
],
"sourceUrl": "https://adstransparency.google.com/advertiser/AR-DEMO-101/creative/demo-google-1",
"observedAt": "2026-10-08T09:00:00+00:00",
"firstSeenAt": "2026-10-01T09:00:00+00:00",
"lastSeenAt": "2026-10-08T09:00:00+00:00",
"analysis": {
"analysisVersion": "rules-1.1.0",
"basis": "DETERMINISTIC_RULES",
"hooks": [
{
"label": "urgency",
"confidence": 0.8,
"matchedPattern": "limited time",
"evidence": "save 30% on autumn essentials. limited time.",
"evidenceSource": "AD_COPY",
"sourceField": "body",
"basis": "OBSERVED_TEXT"
},
{
"label": "direct_benefit",
"confidence": 0.8,
"matchedPattern": "save",
"evidence": "save 30% on autumn essentials. limited time.",
"evidenceSource": "AD_COPY",
"sourceField": "body",
"basis": "OBSERVED_TEXT"
}
],
"offers": [
{
"type": "percentage_discount",
"values": [
"30%"
],
"confidence": 0.95,
"evidence": "save 30% on autumn essentials. limited time.",
"evidenceSource": "AD_COPY",
"sourceField": "body",
"evidenceFragments": [
{
"value": "30%",
"evidence": "save 30% on autumn essentials. limited time.",
"evidenceSource": "AD_COPY",
"sourceField": "body"
}
],
"basis": "OBSERVED_TEXT"
}
],
"moneyValues": [],
"cta": "SHOP_NOW",
"funnelStage": "CONVERSION",
"creativeFamilyFingerprint": "b03443a230cb081b87e2a28dbd729f39b02251a365c00a39d24dbb05a1ef4377",
"campaignTextFingerprint": "d936557f77c4544bb50cacfd96de813e44bfa0d199f24ca6fac8ceef54c62a92",
"familyEvidence": {
"creativeMatchBasis": "EXACT_NORMALIZED_COPY_DESTINATION_AND_MEDIA_URLS",
"campaignMatchBasis": "EXACT_NORMALIZED_COPY_AND_DESTINATION",
"destination": "https://northstar.example/autumn",
"mediaKeys": [
"https://northstar.example/creative/autumn.jpg"
],
"confidenceMeaning": "Deterministic rule weight, not a calibrated probability."
},
"limitations": [
"Spend, CTR, conversion, and ROAS are not inferred.",
"Labels describe observable text patterns, not campaign performance.",
"A percentage in observed text is not proof of a discount without context.",
"Shared copy and destination do not prove identical media or campaign ownership."
]
}
},
{
"targetId": "northstar-demo",
"targetName": "Northstar Demo",
"platform": "META",
"adKey": "demo-meta-1",
"headline": "Autumn essentials",
"body": "Save 30% on autumn essentials. Limited time.",
"landingUrl": "https://northstar.example/autumn",
"creativeUrls": [
"https://northstar.example/creative/autumn.jpg"
],
"sourceUrl": "https://www.facebook.com/ads/library/?id=demo-meta-1",
"observedAt": "2026-10-08T09:00:00+00:00",
"firstSeenAt": "2026-10-01T09:00:00+00:00",
"lastSeenAt": "2026-10-08T09:00:00+00:00",
"analysis": {
"analysisVersion": "rules-1.1.0",
"basis": "DETERMINISTIC_RULES",
"hooks": [
{
"label": "urgency",
"confidence": 0.8,
"matchedPattern": "limited time",
"evidence": "save 30% on autumn essentials. limited time.",
"evidenceSource": "AD_COPY",
"sourceField": "body",
"basis": "OBSERVED_TEXT"
},
{
"label": "direct_benefit",
"confidence": 0.8,
"matchedPattern": "save",
"evidence": "save 30% on autumn essentials. limited time.",
"evidenceSource": "AD_COPY",
"sourceField": "body",
"basis": "OBSERVED_TEXT"
}
],
"offers": [
{
"type": "percentage_discount",
"values": [
"30%"
],
"confidence": 0.95,
"evidence": "save 30% on autumn essentials. limited time.",
"evidenceSource": "AD_COPY",
"sourceField": "body",
"evidenceFragments": [
{
"value": "30%",
"evidence": "save 30% on autumn essentials. limited time.",
"evidenceSource": "AD_COPY",
"sourceField": "body"
}
],
"basis": "OBSERVED_TEXT"
}
],
"moneyValues": [],
"cta": "SHOP_NOW",
"funnelStage": "CONVERSION",
"creativeFamilyFingerprint": "b03443a230cb081b87e2a28dbd729f39b02251a365c00a39d24dbb05a1ef4377",
"campaignTextFingerprint": "d936557f77c4544bb50cacfd96de813e44bfa0d199f24ca6fac8ceef54c62a92",
"familyEvidence": {
"creativeMatchBasis": "EXACT_NORMALIZED_COPY_DESTINATION_AND_MEDIA_URLS",
"campaignMatchBasis": "EXACT_NORMALIZED_COPY_AND_DESTINATION",
"destination": "https://northstar.example/autumn",
"mediaKeys": [
"https://northstar.example/creative/autumn.jpg"
],
"confidenceMeaning": "Deterministic rule weight, not a calibrated probability."
},
"limitations": [
"Spend, CTR, conversion, and ROAS are not inferred.",
"Labels describe observable text patterns, not campaign performance.",
"A percentage in observed text is not proof of a discount without context.",
"Shared copy and destination do not prove identical media or campaign ownership."
]
}
},
{
"targetId": "northstar-demo",
"targetName": "Northstar Demo",
"platform": "META",
"adKey": "demo-meta-2",
"headline": "Meet the winter collection",
"body": "Discover the winter collection.",
"landingUrl": "https://northstar.example/winter",
"creativeUrls": [
"https://northstar.example/creative/winter.jpg"
],
"sourceUrl": "https://www.facebook.com/ads/library/?id=demo-meta-2",
"observedAt": "2026-10-08T09:00:00+00:00",
"firstSeenAt": "2026-10-08T09:00:00+00:00",
"lastSeenAt": "2026-10-08T09:00:00+00:00",
"analysis": {
"analysisVersion": "rules-1.1.0",
"basis": "DETERMINISTIC_RULES",
"hooks": [
{
"label": "curiosity",
"confidence": 0.8,
"matchedPattern": "discover",
"evidence": "discover the winter collection.",
"evidenceSource": "AD_COPY",
"sourceField": "body",
"basis": "OBSERVED_TEXT"
}
],
"offers": [],
"moneyValues": [],
"cta": "LEARN_MORE",
"funnelStage": "AWARENESS",
"creativeFamilyFingerprint": "f9ea3c25505782a5fc86d36606689819830c088c800e66ee30977fbdf7d9beda",
"campaignTextFingerprint": "b85039a3572c5ffd90b5531765adf22359c4c0d6f222153b130509ea917171a5",
"familyEvidence": {
"creativeMatchBasis": "EXACT_NORMALIZED_COPY_DESTINATION_AND_MEDIA_URLS",
"campaignMatchBasis": "EXACT_NORMALIZED_COPY_AND_DESTINATION",
"destination": "https://northstar.example/winter",
"mediaKeys": [
"https://northstar.example/creative/winter.jpg"
],
"confidenceMeaning": "Deterministic rule weight, not a calibrated probability."
},
"limitations": [
"Spend, CTR, conversion, and ROAS are not inferred.",
"Labels describe observable text patterns, not campaign performance.",
"A percentage in observed text is not proof of a discount without context.",
"Shared copy and destination do not prove identical media or campaign ownership."
]
}
}
],
"analysisCoverageTruncated": false
}
